We have realised our dream of creating a stunning, world-class jewellery and diamond showroom in Bradford on the world famous Leeds Road. It is a purpose-built beautiful Asian gold and diamond retail site, with state-of-the-art security system.

When you step inside you will easily forget which city you are in. The luxurious palatial interior, complete with intricate wall hangings, crystal-dripping chandeliers, stunning display areas, and of course the jewellery pieces themselves, ooze luxury styles from Dubai, Italy and Singapore.

The Durrani’s brand has celebrated 50 years in Dubai and Pakistan this year, and as a wholesale supplier to Asian gold jewellers across the UK, we are certainly no newcomer to the trade in Britain. Being a jeweller is part of Durrani’s family history in Pakistan, my father took it all to the next level in 1971 when he moved to Dubai and opened a Durrani’s store there. My father would work long nights, and I was fascinated as a child with the art of making exquisite jewellery.

I’ve always been immersed in observing the finer details in life, and so officially attained qualifications in fine jewellery design. At the age of 28 I received my first international award recognising my skills as a jewellery designer. Today, we source our diamonds and gold from all over the globe - Belgium, Italy, India, … Singapore.

With the dawn of time, gold jewellery tastes have evolved. There’s high demand for celebrity[1]worn and elite high-end designer pieces to be recreated in gold. Brides now want something exclusive for the most special day in their life - more intimate and extravagant pieces as their bridal jewellery.

We have a stunning Bridal Counter at the store. We have the largest and most unique bridal pieces in the UK in our store on Leeds Road, Bradford. We tapped into bespoke and artisan design inspired by Indian, Pakistani, and Turkish cultures. There’s also a huge demand for antique pieces. Each and every piece at Durrani’s is exclusively available just at our store.

The pieces are bespoke in that we fuse modern trends and techniques with ancient traditions and styles. We also tailor-make pieces for our clients. All the diamonds in store are IGI graded, we also retail highly desirable watch brands such as Cartier, Rolex, Audemars Piguet, Patek Phillipe, Hublot, Richard Mille to name a few!

We are very well positioned to obtain pre-owned high-end watches with our global reach and contacts in the watch industry. Each piece is vetted, verified, and presented to our clients as a trustworthy retailer.

If there is something the you desire, which we don’t have in store, we will source it for you.